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Go-to-Market Marketing Manager

$75,000-$90,000/yr
Hybrid
Full-Time Permanent
Application Deadline:
Apply Now

Job Description

About Vista Services

Vista Services is more than just a financial partner – we are helping communities, the people that live within them and the local contractors that service the area. Our dealers are experts in the water heater, HVAC, and residential infrastructure sector. Having both ownership from local management and an infrastructure fund managed by an award-winning investment manager, we are a well capitalized company growing organically, geographically and by acquisition.

Job Purpose / Mandate

The Marketing Manager plays a pivotal role in developing and executing marketing strategies that support business growth, lead generation, and brand consistency. The role requires a mix of tactical execution and strategic leadership and bridges high-level planning with hands-on campaign management. The Marketing Manager collaborates cross-functionally with Sales & Operations and may oversee agency partners or freelancers.

Duties and Responsibilities

Marketing Strategy & Campaign Development

  • Partner with the Sales Team to develop and implement integrated marketing campaigns aligned with business objectives.
  • Plan, execute, and optimize marketing activities across digital and traditional channels, including email, social media, events, and collateral.
  • Contribute to the development of strategic marketing plans and support ongoing refinement based on performance analytics.

Dealer & Channel Enablement

  • Develop sales enablement tools, dealer onboarding kits, and co-marketing materials that empower HVAC and plumbing contractors to effectively represent Vista’s offerings.
  • Collaborate with Sales and Business Development to roll out marketing toolkits that drive adoption of Vista’s programs at the local level.
  • Champion dealer success stories and testimonials as part of ongoing marketing efforts.

Brand & Content Management

  • Ensure all marketing materials adhere to brand guidelines and reinforce Vista’s value proposition.
  • Oversee creation and distribution of marketing collateral (e.g., brochures, signage, internal communications, promotional kits).
  • Develop and manage content for websites, email campaigns, and social media platforms.

Internal & External Stakeholder Communications

  • Support internal communications efforts including employee announcements, program updates, and partner bulletins.
  • Prepare content and visuals for executive presentations, investor relations decks, and strategic planning materials.

Digital Marketing & Analytics

  • Lead digital strategy execution including SEO/SEM, social media, email marketing, and paid advertising campaigns.
  • Analyze performance metrics (ROAS, CTR, lead quality, etc.) and report findings with recommendations for improvement.
  • Ensure Vista’s digital presence is current, accurate, and effective in driving lead generation and customer engagement.

Customer Experience & Engagement

  • Support initiatives that enhance the customer journey at key touch points.
  • Contribute to ongoing management of Net Promoter Score (NPS) and customer feedback loops.
  • Uphold and embody company values in all work and interactions, contributing to a positive and supportive team culture.

Event & Partner Marketing

  • Manage Vista’s presence at industry events, trade shows, and association activities—including event planning, logistics, and post-event follow-up.
  • Collaborate with dealer and partner networks on co-branded marketing opportunities and joint campaigns.

Knowledge and Skills

  • 5–7 years of progressive experience in marketing, preferably in B2B or B2B2C environments.
  • Proven track record of developing and executing successful integrated marketing campaigns.
  • Strong knowledge of digital marketing channels, analytics, and CRM systems.
  • Proficiency in content creation, visual design oversight, and brand management.
  • Experience managing events and marketing partnerships.
  • Excellent communication, project management, and analytical skills
  • Industry experience in HVAC, water heating, or residential services is preferred but not mandatory. Candidates with a strong grasp of B2B or contractor-driven marketing models are encouraged to apply.

Competencies

How to Apply

Please send your resume and cover letter as a PDF file to careers@vistaservices.ca